Operating model

Technology, manufacturing and global operations run as one ecosystem.

We are a next-generation technology group building scalable solutions across software, AI, manufacturing, logistics, e-commerce, energy, media and global trade.

What We DoLive
What We Do
3Growth axes
Model
16+Business and product groups
Broad
AIData- and automation-driven
Smart
B2BDistribution and export
Global
Three growth axes

Not a category list: a group operating model.

From idea to product, from product to global market: product ideas, software, manufacturing, quality, logistics, sales and after-sales under one roof.

01 · Technology and AI

Software through NEWLY SOFT, data and decision support through NEWLY AI; mobile apps, SaaS, corporate dashboards and QR / serial / warranty verification.

02 · Manufacturing and brands

Textiles, outdoor, sports and apparel; electronics and smart home; food and personal care; medical and specialty products.

03 · Global trade

Warehousing, stock and distribution; marketplaces and B2B sales; dealer and distributor management; Europe, the Middle East and Asia.

Operating layers

Integrated end to end.

01

AI and cloud layer

Analytics, cloud, automation and reporting through NEWLY SOFT and NEWLY AI.

02

Manufacturing and supply layer

Production and quality for textiles, electronics, outdoor, food and medical products.

03

Logistics and warehouse layer

Warehouses, automated stock management and fast shipping through NEWLY Logistics.

04

Retail and e-commerce layer

Retail chains, stores, marketplaces and our own websites.

Based in Türkiye, built for the world

From local to global.

Global operations

Export, distribution and logistics growth into Europe, the Middle East and Asia.

Export-led brand growth

We position our product groups for global markets.

Distributor and dealer network

Corporate customers, dealer structures and B2B channels.

Logistics and traceability

Warehousing, product verification, warranty, stock and shipping in one system.

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